How Small Biz Can Fight Back: Joe Cherry on Healthcare, Entrepreneurship & the Freedom Movement episode artwork

EPISODE · Mar 17, 2026 · 22 MIN

How Small Biz Can Fight Back: Joe Cherry on Healthcare, Entrepreneurship & the Freedom Movement

from Unleashed with Heidi Ganahl · host Heidi Ganahl

After a short break, Unleashed is back with a new year and new partnerships aimed at strengthening Colorado’s freedom movement.In this episode, Heidi sits down with entrepreneur and patriot Joe Cherry, founder and CEO of Exectras, to talk about the American dream, the struggles facing small businesses today, and a new partnership designed to help business owners provide better healthcare for their employees while supporting independent journalism at Rocky Mountain Voice.Joe shares his powerful personal story—from growing up in the foster care system and living in 13 homes over 18 years, to building a nationally successful payments and employee benefits company dedicated to helping small businesses compete.Together, Heidi and Joe discuss why entrepreneurship, personal responsibility, and strong families are essential to the conservative movement—and how successful businesses can give back to the communities that helped them succeed.They also introduce a new initiative between Exectras and Rocky Mountain Voice that allows small business owners to potentially lower payment processing costs, offer innovative healthcare solutions to employees, and simultaneously support independent conservative journalism across Colorado.If you're a small business owner, entrepreneur, or someone who believes in supporting the freedom movement while strengthening American businesses, this episode is packed with insight and opportunity.Topics Covered:🔹 Joe Cherry’s journey from foster care to successful entrepreneur🔹 Why small businesses are struggling to compete with large corporations🔹 How innovative healthcare solutions can help businesses retain employees🔹 The importance of entrepreneurship and hard work in the conservative movement🔹 A new partnership helping businesses support Rocky Mountain Voice while growing their own companiesGet Involved:If you're a business owner interested in learning more about the program discussed in this episode:📩 Email: [email protected] can also follow Rocky Mountain Voice for more grassroots reporting and conversations like this one.

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How Small Biz Can Fight Back: Joe Cherry on Healthcare, Entrepreneurship & the Freedom Movement

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