How Small Brands Win Big With Traditional Media with Mickie Kennedy

Send us Fan MailLooking for proof that traditional media still moves the needle? We go straight to the source with Mickie Kennedy, founder of eReleases, to unpack how press releases win coverage in a world where TikTok clips sit beside front-page headlines. Mickie shares the inside mechanics of newswires, why bloggers and influencers now receive journalist-level access, and how small brands can punch above their weight without burning their budgets.We break down the anatomy of a high-performing press release: a sharp headline, a tight 500-word body, a quote that actually says something, and links that carry specs and visuals without clogging the story. Mickie explains why the best product announcements include a simple use case with outcomes and data, how to elevate your narrative with credible industry stats, and when to route technical details to a clean landing page. If press releases feel mysterious or outdated, this conversation resets the frame: journalists still fish in two main ponds, and your job is to show up with bait they can use.We also dig into process. Learn how to build a small, local media Rolodex and become the expert reporters call on deadline. Get a step-by-step approach to using AI as a drafting assistant—structure first, iterate paragraph by paragraph, and spend extra time on quotes and headlines. Then steal Mickie's most reliable tactic: an industry survey release that consistently produces multiple articles and valuable backlinks. The payoff is real: earned media drives credibility, lifts conversions, and reduces churn when you share placements with leads and customers.Ready to turn attention into trust? Listen now, subscribe for more smart strategies, and leave a review to tell us which outlet you want to land next.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72