How Small Businesses are using Digital Marketing and Community Engagement in a Pandemic

"It's really about connecting with your community and knowing the people around you that want you to survive and in turn supporting those other small businesses". Kristin Houk, All Good Pizza, Taco, Cafe AlmaIn our October 2021 One Hour Special Show co-produced with the American Marketing Association SF Chapter hear from small business owners, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza,TATO & Cafe Alma), and community and economic development lead, Pooja Rajani (En2Action), on what has worked, what hasn’t, and what marketing questions are still top-of-mind during this unprecedented time.We also hear from Digital Marketing Specialist, Rebecca Bertoldi, (Rebecca Bertoldi Marketing Company) and Valerie Camarda, (Marketing Sense) Marketing Consultant with the City of San Francisco’s Small Business Development Center (SBDC), who answer audience questions and share cost-effective, digital marketing best practices that any small business owner and nonprofit executive director should consider and implement.For more information about each of the small business organizations featured in our October 20201 One-Hour Special virtual live panel discussion you can listen to the in-depth interviews of our panelists, starting with Michelle of Nana Joes in episode 22, Kristin of All Good Pizza in episode 41, and Pooja from En2Action in episode 23. While you are on our web site please go to episode 84 to find out more about Valerie and Rebecca’s extensive backgrounds along with their business, marketing, and ecommerce consulting services and the digital marketing and e-commerce resources page.Please consider donating to Voices of the Community - Voices of the Community is now fiscally sponsored by Intersection for the Arts, a 501(c)(3) nonprofit organization, which allows us to offer you tax deductions for your contributions. Please consider making a donation to help us provide future shows just like this one. 🎧Explore Our Award-Winning Special SeriesIf you enjoyed this episode, dive deeper into our 4-part legacy of impact:Where Art Meets Impact: How creativity drives systemic change. Season 1 and Season 2From Bankruptcy to Reinvention: The story of Stockton’s resilience. COVID-19’s Impact Series: Navigating the pandemic's effect on our community.Making the Invisible Visible: Discover the untold stories of finding home.