Build the Business That Buys Your Future episode artwork

EPISODE · Dec 2, 2025 · 1H 5M

Build the Business That Buys Your Future

from Systems of Scale · host Ian Gatzke

Download the Program Execution System Toolkit:https://implementgpts.com/pestoolkit===============In this episode, Nina Fortuna Franks shares the frameworks she’s used across four decades of building and scaling companies from startup to IPO. We break down how small business owners can outperform much larger competitors by using leverage, systems, and speed instead of relying on big budgets or large teams.Nina explains why clarity beats complexity, how the Trust Contract creates a focused offer that sells, and why durable growth comes from circuits rather than one-off wins. If you’re a founder or coach who wants to build a business that supports your life, not consumes it, this conversation gives you a practical blueprint for doing exactly that.=================Create Your Own Trust Contract: {coming soon}=================Connect with Nina on LinkedIn: linkedin.com/in/ninafortunafranks?originalSubdomain=ukJoin the Boom Viral Wait List: {link coming soon}=================Transformation Engine Builder Toolkit: https://forms.monday.com/forms/4a4c38d16550ce898e735cfd9efee2f1?r=use1Podcast Guest Application: {coming soon}===================╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ :) ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝===================Chapter Timestamps:0:00 - Introduction0:59 - Sustaining Ambition for Over 40 Years2:38 - Why Nina is Drawn to Serving SMEs5:08 - How to Punch Above Your Weight14:25 - The Trust Contract27:51 - The Four Stage Sales Circuit46:09 - Why The Transformation Engine52:32 - Goals for Boom Viral54:42 - How To Find Your Business Idea1:03:36 - Three Main Takeaways===================

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