How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsShownotes:Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46.Ideas you don’t want to miss(02:35) Takeaway #1: Outsource to systems, not just people(03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful(04:11) Takeaway #3: Know your audience's unique engagement signals(07:06) Takeaway #4: Keep testing on social, but keep some exclusivity for your subscribers(07:44) Takeaway #5: Make your One Reader someone in your life(08:18) Takeaway #6: Avoid tease emails if you need measurable results(08:47) Takeaway #7: There’s no avoiding “primed” spending periods(09:37) Takeaway #8: Look beyond subject lines - optimize all four inbox "open me" elements(11:01) Takeaway #9: Use "sell vs. tell" when the product is highly anticipatedLinks from this episodeTake a look at the emails we featured in Ep. 46Grab my free Reengagement Playbook to design your unique re-engagement strategyTake 10% off the Playbook that inspired this email (the Promos and Launches Playbook) with code BEE10Hear Heather’s take on subscribers who will never buy in Episode 44Dig into how to test ideas on social in Episode 37Get the full discussion on the pros and cons of tease emails in Episode 2Learn the Show vs. Tell feature highlighted in Episode 43Plan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.