How Small Businesses Compete & Win w/ Sri Kaza

Sri Kaza is a business leader and small business advocate with a career spanning corporate strategy, entrepreneurial ventures, and dedicated support for small businesses. He is the author of Unconvention: A Small Business Strategy Guide.Mentioned on the ShowVisit Sri’s website: https://sri-kaza.com/Connect with Sri on LinkedIn: https://www.linkedin.com/in/srikazaGet Sri’s book, Unconventional: https://a.co/d/d9swnpBO’Brien and Sri discussed the book The Infinite Game by Simon Sinek: https://a.co/d/iDTdkFG (start with this book, not this one) Timestamps(00:00:00) Sri Kaza joins People Business with O'Brien McMahon(00:02:22) Could you connect your McKinsey background to writing a book on small business strategy?(00:10:36) What's the minimum threshold for making something unique in positioning?(00:12:09) Understanding lifestyle businesses vs. scalable businesses(00:19:50) Simon Sinek's The Infinite Game(00:22:29) How do small businesses with a deeper purpose make trade-offs between business and purpose?(00:28:35) What is meant by customer “intimacy” or customer proximity?(00:38:31) How can a business owner assess their own performance and sharpen your gut?(00:40:31) What are some effective self-reflection practices?(00:45:52) What are the best ways you've seen organizations scale purpose, proximity, and position while keeping the essence of those principles?(00:52:02) Final thoughts from Sri Kaza