How Smaller Businesses Beat Bigger Competitors with Gareth Lockwood

What does a Chief Product and Technology Officer know about marketing? More than you might expect. And that is exactly the point of this episode.Host Karen Lloyd is joined by Gareth Lockwood, Chief Product and Technology Officer at TrustLayer, a scale-up cybersecurity firm, to explore why siloed thinking between marketing, sales and channel quietly kills commercial performance, even when every team is working hard.Gareth shares what it really takes for smaller businesses to compete and win against far bigger, better-funded rivals.The thread running through this conversation is simple but powerful: small companies do not beat large companies by copying them. They beat them by changing the game. And the only way they can change the game is when product, marketing, sales, customer success and partners all move together.What You'll Learn in This Episode:✔️ Why siloed marketing, sales and channel teams create activity but not momentum✔️ How "positioning debt" builds up inside growing tech businesses and what it costs you✔️ Why marketing sets the commercial North Star, not just the creative output✔️ What a minimum viable go-to-market plan looks like in practice✔️ Why smaller companies should never try to out-Goliath Goliath✔️ How to win on speed, simplicity and focus against bigger, better-funded competitors✔️ Why partner-led growth is the smartest route for smaller tech companies right now✔️ How the partner marketing model is shifting from resale to co-selling, influence and integrationConnect with Gareth on LinkedIn linkedin.com/in/garethlockwood/ or find out more about TrustLayer at trustlayer.co.uk About the Host:Karen Lloyd is the host of Spotlight On B2B Marketing and Managing Director of Armstrong Lloyd, a specialist sales and marketing headhunting firm. To discuss your hiring needs of the current market, contact Karen at [email protected] on LinkedIn: linkedin.com/in/lloydkaren/ Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk