How Smart Agencies Conduct Thought Leader Research With Susan Baier

Our agency rainmaker of the week is Susan Baier. Susan Baier is the founder of Audience Audit Inc., which helps marketing agencies and thought leaders build ROI and reputation with research. Audience Audit’s mind-blowing attitudinal segmentation research provides quantitative insights into how audiences feel about a particular challenge, topic, or purchase decision. The agency has provided original custom studies for hundreds of agencies and their clients, including Gap, Tufts University, Jay Baer, AT&T, Pella Windows, Jayco, and more.   Susan regularly speaks at national marketing conferences and on marketing podcasts. Her work has been featured by Forbes.com, Convince & Convert, ZDNet, HubSpot, Content Marketing Institute, and Marketing Profs, among others. In her spare time (ha ha) she goes camping, knits, and enjoys a good bourbon.  https://audienceaudit.com https://indiebooksintl.com Episode 1