How Smarter Sales Strategies Are Driving Occupancy at American Baptist Homes of the Midwest

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder, is joined by Austin Blilie, COO, and Tommy Tyler, Director of Sales, Marketing & Development at American Baptist Homes of the Midwest—an organization with nearly a century of service in senior living. Austin and Tommy unpack how a mission-driven, nonprofit provider is successfully navigating today’s rapidly evolving senior living landscape. From shifting prospect behaviors and rising acuity levels to the lasting impact of COVID-19, they share what today’s residents and families expect—and how communities must adapt to meet them where they are. You’ll learn: - How digital transformation has reshaped the buyer journey (and why prospects are more informed than ever) - Why speed to the lead is now a non-negotiable competitive advantage - The shift from traditional tours to needs-based, consultative selling - How occupancy gains in 2025 were achieved through intentional sales training and process improvements - The evolving role of technology, home care, and aging-in-place strategies - How nonprofit, faith-based organizations can differentiate through mission, reinvestment, and trust This episode is packed with practical insights for sales directors, executive directors, and marketing leaders looking to increase occupancy, improve conversion, and stay competitive in a changing market. If you’re still relying on outdated sales approaches—or responding to leads “when you get to it”—this conversation is your wake-up call.