How SMU competes in the new era of college athletics through NIL, revenue sharing and key partnerships

The landscape of collegiate sports is rapidly transforming due to changes to the transfer portal and Name, Image and Likeness rights. Schools that have adapted quickly are well-positioned to take advantage of these changes.In this episode of Forging the Future of Business Education, three key contributors discuss their strategies to SMU’s success in sports business. The podcast is presented by SMU Cox School of Business in partnership with the Dallas Business Journal.Our guests are:Damon Evans, Director of Athletics, SMUMichael Harris, Leon Simmons Endowed Dean, Annette Caldwell Simmons School of Education and Human DevelopmentTodd Milbourn, Dean, Tolleson Chair in Business Leadership and the Andrew H. Chen Endowed Chair in Financial Investments, SMU Cox School of Business“This is a fully integrated business operation, but at the same time, we make sure we work with our campus partners. I want athletics to be a vehicle that lifts up the platform of this institution,” Evans says.