How Soccer.com is capitalizing on U.S. soccer fever

Soccer is having a moment, and that has meant online destinations like Soccer.com are seeing newfound growth. But according to Soccer.com CEO Mike Moylan, this has been a long time coming. When Lionel Messi signed with Inter Miami last year, bringing the Argentinian soccer star to the United States, it was clear that the sport was becoming a mainstream pastime for Americans. But there were times before that also brought soccer to the mainstream U.S. -- including when the U.S. women's team won the World Cup in 1999 or when David Beckham joined the LA Galaxy in 2007. Ever since the U.S. hosted the World Cup in 1994, "[there] has been sort of the meteoric rise of soccer from an interest perspective," Moylan said. Moylan joined this week's Modern Retail Podcast and discussed the rising U.S. interest in the sport and how the company has grown and changed. Soccer.com has been around since 1994 (technically, it began before that as a catalog business, but it acquired the single-word domain in 1994). It's been a destination for people to buy the jerseys of their favorite players along with equipment like soccers and uniforms for leagues. But as soccer has continued to grow in popularity, Soccer.com has grown out other parts of its business. This includes white-label partnerships with organizations like FIFA as well as stadium tie-ins. For now, Soccer.com is focused on capitalizing on the current U.S. soccer fervor. And it is already in the throes of planning for the next World Cup. "That moment in time will define soccer in the United States," he said.