How Social Media Can Build Trust In The Financial Services Sector With Yoni Shapira From Fidelity International

According to the 2022 Edelman Trust Barometer, the financial services sector lags behind all other major industries in terms of trust. With public distrust at an all time high, what actions should businesses be taking? 86% of financial publication readers say it’s important for business leaders to use social media and they trust leaders who use social media more than those who don’t by a ratio of 6 to 1 (Brunswick). Join Tribal Impact's CEO Sarah Goodall and Financial Digital Marketing Manager at Fidelity International, Yoni Shapira, to learn how social media can build trust in the financial services sector. We'll be discussing:  The challenges of managing social across multiple languages and cultures. Fidelity International's journey with social selling and how it's evolved. Aspirations of where social and digital will go next in financial services. How employee advocacy can help build trust, especially for industries where trust may be low.