How Social Media contributes to the Global Appeal of West African and Ghanaian Food

Listen to the full conversation 👉 https://open.spotify.com/episode/4QB113UB4W5RmWvXUj4gOR?si=YKU4isi3QcWmxl6I-h0MIwWatch full episode on YouTube 👉 https://youtu.be/hABNP9dJj64?si=XNrhdgTEmLMOB5BnSchedule a consultation for expert guidance on navigating business, entrepreneurship and life in Ghana 👉 https://catchapp.co/u/adriandaniels/ghana-life-business-strategy-cIn Accra? Order Fresh Bread, Cool bakery Products and Bespoke Food services from Ebat Foods👉 https://www.instagram.com/ebatsfood/Monetise your audience or community with Skool 👉https://thesoundofaccra.com/skool10+ hours of Free Podcast training 👉 https://www.skillshare.com/en/r/user/adriandanielsIn this snippet taken from a recent Foodtech roundtable conversation in Accra, with Alex Darko of Menufinder Africa, and Margaret Debrah of Eato Network, we discuss the explosion of the West African Culinary scene on platforms like Instagram and TikTok, which have increased the appeal of African food worldwide, and the important role content creators play with this. What's more important is how the food is presented, as it may determine who it's appealing to, whether it's aunties or young Ghanaians all over the world. Enjoy the episode 🙂🔗 CONNECT WITH ADRIAN 🎥 YouTube 📸 Instagram💻 Website👥 Linkedin 📱 OUR SOCIALS Instagram: https://www.instagram.com/thesoundofaccra/TikTok: https://www.tiktok.com/@thesoundofaccraTwitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin: https://gh.linkedin.com/company/the-sound-of-accra📧 CONTACTEmail: [email protected] / LISTEN TO OUR PREVIOUS INTERVIEW WITH ALEX DARKO FROM MENUFINDER AFRICAYouTube: https://youtu.be/NnqpgGxTAXg?feature=sharedAudio: https://www.boomplay.com/episode/4589266ABOUT MARGARET:Margaret Deborah is an innovative entrepreneur who initially ventured into the realm of meal kits, focusing on pre-measured, pre-packed ingredients aimed at diaspora communities in major cities like London and New York. Despite having a solid foundation in content creation, Margaret faced challenges in capitalising the venture, given the substantial operational costs and the need for a robust marketing strategy. Recognising the resource constraints, she made the strategic decision to pivot back to her core strength—content creation—where the Eato Network experienced significant success.CONNECT WITH EATO NETWORK🎥 YouTube 📸 Instagram💻 WebsiteABOUT ALEX:Alex Darko is the driving force behind Menufinder Africa, a food delivery platform in Accra dedicated to offering high-quality food from handpicked restaurants across the continent. Menufinder Africa sets itself apart by focusing on premium options and a superior delivery experience. Alex emphasises that the restaurants featured are carefully curated to ensure that customers receive top-tier meals. The delivery personnel are also trained to deliver a premium experience, reinforcing Menufinder Africa's commitment to quality. With a vision to become the leading food delivery service in Africa, Alex's approach integrates technology and data to continually improve and personalise customer experiences, aiming to make fine dining accessible, even at home.CONNECT WITH MENUFINDER AFRICA📸 Instagram💻 Website🎙 ABOUT THE PODCASTThe Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.Learn more: www.thesoundofaccra.com Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388📄SHOW NOTES & TRANSCRIPTVisit: https://thesoundofaccra.com/ for show notes from all episodes from season 6 and transcripts🎧 LISTEN FOR FREEApple PodcastsSpotify Website