How Social Media is Changing the Way Companies Communicate to their Customers and Prospects - DigitalFilipino Talks Episode 9

DigitalFilipino Janette Toral interviewed Globe Telecom Social Media Head Coy Caballes on learnings in using social media as a tool to engage customers and prospects. Coy also discussed the resource needed by small and large enterprises in monitoring and using social media to build relationships. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.