How software-defined manufacturing fits into real factory operation

Roby Lynn, founder and CEO of R2 Labs, shares how his team is bringing software-defined automation to industrial manufacturing. He explains how the R2 Autonomy Controller connects PLCs, robots, vision systems, MES/ERP software, and other factory assets into one configurable platform. The conversation explores the growing gap between legacy OT systems and modern IT tools, and how R2 Labs is helping manufacturers unify workflows, improve visibility, and add intelligence without replacing the systems they already trust. Roby also reflects on lessons from building a company in a decades-old industry, including the importance of customer feedback, practical design, and solving real problems over chasing “cool” technology. ### Register now for RoboBusiness 2026: https://www.robobusiness.com/