How Software M&A Now Prices in Customer Willingness to Pay

Episode 99 of Tech M&A with Fexingo dives into a metric that's quietly reshaping how acquirers value software targets: willingness to pay (WTP). Lucas and Luna unpack why strategic buyers are now scrutinizing not just whether customers renew, but whether they'd pay more for the product. With concrete data points—including Adobe and ServiceNow's recent pricing moves, and a look at how Tesla's price cuts signal a different kind of WTP risk—they explain how this metric changes earnout structures and valuation multiples. If you're building or buying a SaaS company, this 12-minute episode gives you a fresh lens for pricing power as of mid-2026. #TechM&A #SoftwareAcquisitions #CustomerWillingnessToPay #SaaSValuations #PricingPower #Earnouts #Adobe #ServiceNow #Tesla #FexingoBusiness #BusinessPodcast #Business #Finance #Technology #MergersAndAcquisitions #StrategicBuyers #RevenueQuality #CustomerValue Keep every episode free: buymeacoffee.com/fexingo