How Sonic’s Mackenzie Gibson integrates culinary and marketing to drive innovation

Mackenzie Gibson traded in her blazer for a chef’s coat when she was promoted to VP of Culinary and Menu Innovation at Sonic Drive-in. Previously in marketing, she now integrates that expertise into developing the menu, prioritizing Sonic as a consumer-driven brand. She and her team keep the R&D pipeline constantly flowing with new items, balancing indulgence with comfort and innovation. Listen as she talks about how even dumb ideas can gain traction and turn into successes, and how Sonic wants to grow up to be a burger QSR. She also hints at some amazing new items coming in 2023. (Breakfast, anyone?)