How Sound Design Builds Brand Recognition

Lucas and Luna explore how audio branding goes beyond jingles. They examine Intel's five-note bong, Netflix's 'ta-dum', and Mastercard's sonic logo. Why brands are investing in sound identity, how it works across devices, and what startups can learn from the pros. Featuring insights from sonic branding agency amp's work with Spotify and Coca-Cola. Plus, a look at the neuroscience of audio recall and how a 2025 study found that branded audio increases purchase intent by 14 percent. If you've ever wondered why a sound can make you crave a certain soda or trust a bank, this episode explains the science and strategy behind it. #SonicBranding #AudioIdentity #BrandRecognition #SoundDesign #Marketing #Intel #Netflix #Mastercard #Neuroscience #BrandStrategy #ampAgency #Spotify #CocaCola #AudioMarketing #BusinessPodcast #FexingoBusiness #TheBrandingPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo