How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsShownotes:When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season.About our guestAdriana became a beekeeper in 2012 with two hives and a lot of enthusiasm. Having over 20 years of academic experience in computer science, and being an avid gardener, she approaches beekeeping with a scientist's eye and a gardener’s mind. Because of the susceptibility of bees to pesticides, the synergy between gardening and beekeeping leads to environmentally friendly gardening practices. Her bees forage in the South Mountain Reservation, stopping at their favorite flowers in the yards and trees of SOMa. From linden, poplar, Japanese bamboo, and a variety of wild and garden flowers, the bees collect nectar to produce delicious honey, which won Best in Extracted Honey Division at the New Jersey Honey Show in 2020. Using the surplus of honey and beeswax the bees produce, she strives to offer top quality soaps, lip balm, and other cosmetic products, which have earned numerous awards at the New Jersey Honey Show over the years, including Best in Cosmetics Division four years in a row.Ideas you don’t want to miss(3:07) The idyllic first encounters that turned this computer science professor into a beekeeper(8:39) Adriana’s unique perspective on outsourcing(11:34) How Adriana found her cadence and voice(15:27) The top 3 tricks Adriana uses to write better emails(22:37) How this email evolved over 3 years of Black Friday promos(25:50) How prioritizing family time actually increased her sales(32:29) How she writes her highest performing emails (i.e. the ones with the double-digit conversion rates!)Links from this episodeTake a look at the emails we’re talking about todayGet 20% off Adriana’s award-winning bee products with code NIKKI20 at South Mountain BeesGet the Promo and Launches Playbook that inspired Adriana’s successful Black Friday pre-saleFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Check out the one-liner emails that inspire Adriana’s honey salesConnect with Adriana on FacebookFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]