How Sovos Brands Grew Rao’s 9X in Six Years

In the world of business, many acquisitions fail to live up to lofty growth expectations. But with Rao’s, Sovos Brands has created a playbook of what works, growing the brand over 9x since acquiring it in 2017. I sat down with Yuri Hermida, the Chief Growth Officer of Sovos Brands, to discuss the company's journey to building Rao’s into a billion-dollar brand, the importance of maintaining an unwavering commitment to quality, and how they are driving awareness and household penetration.