How Speakers Can Diversify Their Business With Carrie Wilkerson

What this episode covers

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.During the live stream, Grant and Carrie discuss:Starting her brand as “The Barefoot Executive"Self-isolating with teenagers in TexasWhy worry won’t do you a bit of goodPrioritizing daily communication with your audienceMarketing with empathy and not appearing tone-deafCreating leverage in your business to create a “stage” in different waysTeach a masterclass on your area of expertiseProvide mentoring to a few clients to coach through a specific processCreate the infrastructure for a membership program (>1000 email list subscribers)Do not stop your marketingUsing the tools you have to deliver value to your audienceAsking the question: How can I serve your people from a distance?Don’t wait for fancy tools to create value for your audienceVirtual keynoting and reimagined virtual conference for 50,000 peopleSuit up and show up every dayMake the most of the opportunities you haveIf you stop your marketing now and disappear, you’ll be forgottenStay in healthy communication with both colleagues and clientsIt’s time to build your email list and stay in connection with themWhy you can’t rely on social media and paid advertising aloneHow to go get some paid contractsLearn something new while you’re stuck at homeStay away from the fridge and stay in your speaker clothesPractice your material and test new stuff on Facebook LiveTake care of yourself. Your image is your business.Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.Set goals for each day and establish minimum expectationsDon’t be ashamed to get help. This crisis is not your fault.Small businesses are what keep the country going.And moreEPISODE RESOURCESCarrie on TwitterCarrie on InstagramCarrie’s blogGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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