How Sports Can Transform Society | Prof Jo Maher

🚨 Support our independence at https://CEORetort.com/Support 🚨🎉 Special thanks to our Partners & Supporters 🎉Ground News – Top Stories from around you and around the world. Compare how different news publishers frame the same news – Get 40% off their top tier for under $5 a month and stay informed without bias: https://check.ground.news/CEORetortSaily – Stay connected wherever you go around the world with secure eSIM data plans – Get 5% off 10GB and 20GB plans with the code: CEORetort5 at https://ceoretort.com/sailyNord VPN – Creating a safer and better internet! Special Offers for the CEO Retort community: https://nordvpn.com/ceoretortNebuli – Innovation-as-a-Service: https://nebuli.com/innovateNebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessment💡 About Professor Jo Maher and Episode Citations💡Jo is Pro-Vice-Chancellor for Sport at Loughborough University and Professor of Practice in the School of Sport, Exercise and Health Sciences. She spent 10 years practising as a Sports Psychologist, working with athletes across a range of sports from grassroots to Olympic standard. She has been a member of the FA Council since 2019 serving on the National Game Board and Chairing the Football Development Committee. Jo also served as Chair of the English Colleges Football Association and a Director of the Association of Colleges Sport.Full Profile and Citations: https://ceoretort.com/podcast/guest/2025/03/28/jo-maher-how-sports-can-transform-society/🚨 Subscribe to The CEO Retort Podcast 🚨YouTube: ⁠https://www.youtube.com/@CEORetort?sub_confirmation=1⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/ai-geeks/id1767132889⁠ Spotify: ⁠https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8?si=70f366dd89224bcd⁠✨ Connect with CEO Retort ✨TikTok: ⁠https://www.tiktok.com/@CEORetort⁠Bluesky: ⁠https://bsky.app/profile/ceoretort.com⁠Instagram: ⁠https://www.instagram.com/CEORetort⁠LinkedIn: ⁠https://www.linkedin.com/company/CEORetort⁠✨ Connect with Tim El-Sheikh ✨LinkedIn: ⁠https://www.linkedin.com/in/timelsheikh⁠❗️ Timestamp ❗️(00:00) – Preview(01:19) – Introducing Professor Jo Maher(09:02) – Jo's Eventful Journey from elite footballer to pro-Vice Chancellor(21:20) – Rebuilding life as an ex-athlete and seeking new opportunities(27:50) – Addressing Bro Science in Sports Apps(32:30) – The Need for Nutrition Education in Schools(37:55) – The Gender Gap in Tech and Sports Data(43:45) – Systemic Barriers in Sports and Academia(48:10) – Understanding Resistance to Inclusion(57:42) – The Unifying Power of Sports and Participation(01:04:23) – Learning from Winning and Losing(01:06:20) – Final Thoughts