How SportsGrid is Building Community-Driven Gambling Media

Do you know how digital influencers are revolutionizing the gambling entertainment landscape? Jeremy Stein, CEO and Co-Founder at SportsGrid, explains how Sports Grid is pioneering a transformative approach by building communities that transcend traditional media boundaries. By partnering with dynamic personalities like Brian Christopher and Paige Spirona, they've created an "Avengers model" of content creation that goes beyond mere audience reach. These influencers aren't just content creators; they're community builders who forge deep emotional connections with their followers. The key isn't just massive viewership, but genuine conversion and engagement. Sports Grid understands that true influence isn't about follower count, but about creating authentic, passionate connections. Their innovative strategy bridges performance marketing and brand storytelling, turning viewers into active participants. By focusing on community, content, and commerce, they're redefining how audiences interact with gambling and entertainment media, making every stream, every moment, a potential gateway to immersive experiences.0:00 Intro1:37 Community Building with Digital Influencers4:36 Differences Between Community Engagement and Traditional Broadcasts6:55 Metrics and Performance Tracking10:43 Connected TV and User Attribution12:35 Key Do’s and Don’ts for Influencer PartnershipsJoin the 15M Mastery newsletter: https://newsletter.15m.com/subscribeFollow us on LinkedIn: https://www.linkedin.com/company/15-minute-masteryOr follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/Watch this show on YouTube: https://www.youtube.com/@15-MinuteMasteryWelcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.