How Spotify Built a Podcast Advertising Ecosystem

In this episode of Business Development with Fexingo, Lucas and Luna dive into how Spotify transformed from a music streaming service into a podcasting powerhouse by building an advertising ecosystem around its exclusive shows. They explore key deals like the Joe Rogan Experience and The Michelle Obama Podcast, the role of the Spotify Audience Network, and how the company used data and programmatic ads to attract marketers. The conversation also touches on the challenges of measuring podcast ROI and the strategic shift toward video and international markets. If you're curious about the business behind your favorite podcasts, this episode offers a clear look at Spotify's playbook for growth through partnerships and advertising innovation. #Spotify #PodcastAdvertising #JoeRogan #MichelleObama #SpotifyAudienceNetwork #ProgrammaticAds #BusinessDevelopment #Partnerships #AdvertisingEcosystem #DigitalMedia #Streaming #Podcasting #Business #Media #Tech #FexingoBusiness #BusinessPodcast #StrategicGrowth Keep every episode free: buymeacoffee.com/fexingo