How Spotify Uses Personalization to Keep Listeners Hooked

In this episode, Lucas and Luna break down how Spotify's personalization engine — from Discover Weekly to Blend playlists — drives retention and word-of-mouth growth without traditional advertising. They look at the specific algorithms, data points, and UX decisions that turned personalization into Spotify's core marketing moat. Tune in for a deep dive on why your listening habits are worth billions. #Spotify #Personalization #AlgorithmicMarketing #DiscoverWeekly #BlendPlaylists #RetentionStrategy #DataDrivenMarketing #MusicStreaming #RecommendationEngine #UserEngagement #PodcastMarketing #GrowthHacking #MarketingStrategy #DigitalMarketing #Business #FexingoBusiness #BusinessPodcast #MarketingMadeSimple Keep every episode free: buymeacoffee.com/fexingo