How StackAdapt quietly built an adtech giant

"With AI, it should bring down the barriers to how you quickly adopt new software without having to become masters of the software." When StackAdapt started with its adtech solution, competition was fierce and investors didn't see the opportunity. A decade later, StackAdapt is one of Canada's largest and most profitable private companies. CEO and co-founder Vitaly Pecherskiy joins to discuss how that happened, and why AI has changed B2B software development. The BetaKit Podcast is presented by BetaKit Most Ambitious: Town Hall, the marquee opening event of Toronto Tech Week 2026. Taking place on May 25 at the iconic TIFF Lightbox, BetaKit Most Ambitious: Town Hall will bring together over 500 leaders from across Canada's tech and innovation ecosystem for meaningful conversations about strengthening the nation's autonomy, security, and prosperity. Get your tickets today before they sell out. -- The BetaKit Podcast is presented by The BetaKit Newsletter: BetaKit's flagship newsletter. Every Sunday, The BetaKit Newsletter serves up in-depth analysis and insights on Canadian tech and innovation news, piping hot and straight to your inbox. Your inbox deserves better, and so do you. Stay informed on all things Canadian tech by signing up for The BetaKit Newsletter today.