How Stanford Taps into Platform Reps to Boost Results

Nora Cata, Marketing Specialist at the Stanford Center for Professional Development joins the Social Pros podcast to discuss the importance of leveraging platform experts to ensure that social media campaigns hit their mark Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Nora Cata, the Marketing Specialist at the Stanford Center for Professional Development joins the Social Pros podcast to explain the importance of forming relationships with platform representatives and experts. Nora has spearheaded some pretty bold and daring social media campaigns during her time as a marketer, but her confidence isn't just on account of her wealth of knowledge. Over the years, she has formed solid connections with platform representatives which, in turn, gives her more insights into what works and what doesn't. She delves into some of the great work she's done as a result of her affiliation with platform representatives in LinkedIn and even Google. She also offers a few pointers on how to get in touch with some of these platform representatives, ranging from networking to simply asking nicely. In This Episode: 03:49 - Nora gives some insight into what the Stanford Center for Professional Development does 04:54 - How the Stanford Center for Professional Development carries out its very precise marketing strategy 08:52 - Nora describes her typical target market 10:48 - How virtual engagement has spiked since the pandemic 13:12 - Nora discusses virtual content and how she uses it 17:22 - The inspiration behind their out-of-the-box virtual content 18:49 - How communicating with platform reps boosts the success of a social media campaign 22:43 - Nora shares tips to get in touch with a platform rep 25:34 - How Nora's team is structured and how that contributes to her success 28:58 - Who gets credit for what on Nora's team 30:37 - What Nora looks for in metrics 32:09 - How Nora manages the messaging for two different brands under one umbrella 38:11- Nora's advice for anyone looking to become a social pro Resources Stanford Center for Professional Development Nora Cata's Twitter Nora Cata's LinkedIn Get the new State of Marketing report for free from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.