How Starbucks Built a Brand on the Third Place

What this episode covers

In this episode of Building Brands, Lucas and Luna explore how Starbucks transformed a commodity — coffee — into an experience and a global brand. They trace the origins of the 'third place' concept, the role of CEO Howard Schultz in scaling the vision, and the brand's current challenges in the era of mobile ordering and remote work. Specific focus on the 2023-2025 reinvention plan, including store format changes, labor investments, and the balance between convenience and community. A concrete look at how an iconic brand adapts without losing its core identity. #Starbucks #HowardSchultz #ThirdPlace #BrandStrategy #CoffeeCulture #RetailInnovation #CustomerExperience #Business #Branding #FexingoBusiness #BusinessPodcast #BuildingBrands #LoyaltyProgram #MobileOrdering #WorkFromHome #StoreDesign #Community #Reinvention Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity?

This episode is 8 minutes long.

When was this Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity episode published?

This episode was published on June 16, 2026.

What is this episode about?

In this episode of Building Brands, Lucas and Luna explore how Starbucks transformed a commodity — coffee — into an experience and a global brand. They trace the origins of the 'third place' concept, the role of CEO Howard Schultz in scaling the...

Can I download this Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity episode?

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