How Starbucks Functions As A Bank

A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episode, we’re unpacking one of the most successful marketing strategies ever - The My Starbucks Rewards program and how it’s allowing the global coffee giant to borrow large sums of money from its loyal customers, at a 0% interest rate.