EPISODE · Jan 25, 2022 · 11 MIN
How Starbucks Used Psychology to Perfect Its Experience
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become the King of CoffeeDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★
Embed this episode
What this episode covers
Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.” But how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks. In this episode, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special.
NOW PLAYING
How Starbucks Used Psychology to Perfect Its Experience
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.