How Startups Should Approach PR with Yury Molodtsov

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.Key Takeaways:- How to create a successful newsletter- Why AI is no longer a differentiator- Effective crisis communication strategiesEpisode Timeline:1:30 Why newsletters should be niche 3:50 Who is Yury's target audience?4:55 Yury's favorite fact6:10 Why companies shouldn't boast about using AI9:15 The average person's impression of AI10:45 When should startups start investing in PR?13:25 A PR freelancer's first look at a startup15:45 How to place stories into top-tier media20:20 The future of journalism22:00 Journalists need to develop their own brands23:35 Yury's approach to crisis managementThis episode’s guest:• Yury Molodtsov on LinkedIn• MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Mar 18, 2026

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