How Startups Should Approach PR with Yury Molodtsov
Episode 316 of the PR 360 podcast, hosted by Global Results Communications, titled "How Startups Should Approach PR with Yury Molodtsov" was published on March 18, 2026 and runs 31 minutes.
March 18, 2026 ·31m · PR 360
Summary
Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.Key Takeaways:- How to create a successful newsletter- Why AI is no longer a differentiator- Effective crisis communication strategiesEpisode Timeline:1:30 Why newsletters should be niche 3:50 Who is Yury's target audience?4:55 Yury's favorite fact6:10 Why companies shouldn't boast about using AI9:15 The average person's impression of AI10:45 When should startups start investing in PR?13:25 A PR freelancer's first look at a startup15:45 How to place stories into top-tier media20:20 The future of journalism22:00 Journalists need to develop their own brands23:35 Yury's approach to crisis managementThis episode’s guest:• Yury Molodtsov on LinkedIn• MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Episode Description
Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.
Key Takeaways:
- How to create a successful newsletter
- Why AI is no longer a differentiator
- Effective crisis communication strategies
Episode Timeline:
1:30 Why newsletters should be niche
3:50 Who is Yury's target audience?
4:55 Yury's favorite fact
6:10 Why companies shouldn't boast about using AI
9:15 The average person's impression of AI
10:45 When should startups start investing in PR?
13:25 A PR freelancer's first look at a startup
15:45 How to place stories into top-tier media
20:20 The future of journalism
22:00 Journalists need to develop their own brands
23:35 Yury's approach to crisis management
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•Join the conversation by leaving a comment!
•Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
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