How Steve Cummins Reaches a Hard-to-Impress Tech Audience

Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise.Chapters00:00:00 - Introduction & Warm Welcome00:00:33 - Steve Cummins' Path to Marketing00:02:53 - Tackling Tech Marketing Hurdles00:04:47 - Proven Strategies to Elevate Tech Marketing00:05:44 - Avoiding Costly Marketing Missteps00:10:32 - Gaining Momentum Through Targeted Focus00:16:37 - The Power of Consistent Marketing Practices00:21:24 - Exploring the Future: New Marketing Technologies00:23:45 - Closing Insights and Final ReflectionsLinks and ResourcesSteve on LinkedInSolent StrategiesThe Marketing Mix PodcastAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!