How Stories Help You Attract Customers & Grow Your Business | with Journalist Renee Lynn Frojo

Stop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel.In this episode, Renee Lynn Frojo, journalist turned brand storytelling strategist, shares how her decade covering startups and San Francisco’s most influential people shaped the way she helps founders uncover the stories and turn them into content that attracts the right customers.Renee’s journey from newsroom to brand strategy gave her a unique lens: journalists find the story that is already there, while most founders try to manufacture one. That difference changes everything about how you build content, shorten your sales cycle, and connect with the right audience.In this episode, we cover:→ What journalism teaches about storytelling that marketing never does→ Why most founders get the “tell your story” advice wrong→ Her actual process for helping founders who say “I don’t have a story”→ What the creator economy teaches B2B that corporate marketing can’t→ How to build a bank of differentiated content ideas from your own experiences☕ Subscribe for fresh marketing insights and highlights from this chat:https://www.marketersdocoffee.comFIND CHRISTINE ON SOCIAL💜 https://www.linkedin.com/in/christineorchard💜 https://x.com/xtineorchard💜 https://www.instagram.com/marketersdocoffeeFIND RENEE ON SOCIAL🌐 https://www.linkedin.com/in/renee-lynn-frojo/About Marketers Do CoffeeHow LinkedIn actually works. From the marketers who’ve figured it out.☕ https://www.marketersdocoffee.comSHOW US LOVEIf you found today’s chat helpful, please like, subscribe, and share the video.