How storytelling is shaping Canada’s tourism future: Gloria Loree, Destination Canada

In this episode of Karryon' Into the Hearts of Canada, I’m delighted to welcome Gloria Loree, Destination Canada's Senior Vice President of Marketing Strategy and Chief Marketing Officer.Gloria has been a key architect of Destination Canada’s ‘A World of Opportunity’ strategy, a bold vision to position Canada as one of the top seven global tourism destinations by 2030. For our travel professionals tuning in, Gloria’s insights will provide actionable strategies for marketing Canada as a must-visit destination.– – – –Into The Hearts of Canada is presented by Karryon, in partnership with Destination Canada.Subscribe to Into The Hearts of Canada Podcast hereFind your local Canada Specialist Travel Advisor hereVisit: www.destinationcanada.com for more on CanadaVisit: karryon.com.au for more from Karryon– – – –Presented by Karryon, Into the Hearts of Canada takes you beyond the guidebooks and into the heart and soul of one of the world’s most progressive travel destinations.Hosted by Karryon founder Matt Leedham, this interview series explores the people, places, and powerful ideas shaping the future of travel through a Canadian lens. From Indigenous knowledge-keepers and local changemakers to iconic landscapes and regenerative tourism pioneers, each episode offers an intimate conversation with the people reimagining what travel can be:Whether you’re a curious wanderer or a travel professional seeking fresh insights, this podcast invites you to see Canada with new eyes and an open heart.Into The Hearts of Canada is presented by Matt Leedham and produced by Cassie Walker, with audio production by Rebecca Lewis.Karryon acknowledges the traditional owners of the lands on which Karryon Media is made and the lands on which you are listening to this podcast today.Mentioned in this episode:ITHC midroll updated 14/07/2025Softer take14/07/2025 edit