How Streaming Giants Are Building In-House Ad Tech

Netflix and Spotify are quietly building their own ad servers, demand-side platforms, and measurement tools, bringing ad tech in-house to control inventory, pricing, and data. Lucas and Luna look at what's driving this shift — from Netflix's ad-tier growth to Spotify's programmatic audio marketplace — and ask whether the strategy actually improves the viewer experience or just gives the platforms more leverage over advertisers. With reference to recent moves by Amazon and Roku, they examine the trade-offs between third-party partnerships and proprietary ad stacks. #Netflix #Spotify #AdTech #Streaming #ProgrammaticAdvertising #InHouseTechnology #Advertising #DigitalMedia #CTV #AudioAdvertising #Amazon #Roku #BusinessStrategy #Tech #Media #FexingoBusiness #BusinessPodcast #StreamingTech Keep every episode free: buymeacoffee.com/fexingo