How Streaming TV is Shaping Personal Care Shopping Habits

U.S. consumers consider shopping several times per week and interact with brands across an average of 11 touchpoints before making a purchase. Over 80 percent of personal care purchases are planned in advance, with routine and brand loyalty influencing most decisions. Advertising maintains influence, with more than 40 percent of shoppers recalling ads before buying, and streaming TV now plays a significant role in brand discovery and engagement. Consumers spend over 90 minutes daily on streaming platforms, where 54 percent report discovering new brands and 72 percent take consideration actions such as researching or bookmarking products. Amazon Ads leverages these trends by connecting brands to audiences through premium entertainment, interactive ad formats, and data-driven marketing strategies.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.