How Studio DRAMA are Rewriting the Rules of Type Design | Months in Motion

What happens when type becomes the core of a brand’s voice - and not just its style?In this episode of Months in Motion, Jimmy Gordon and Jack Last sit down with Chris Nott and Will Richardson, co-founders of Studio DRAMA - a new wave type foundry building motion-ready, brand-first custom fonts.From collaborations with agencies like JKR, to working with global brands like Heinz and Mozilla, the DRAMA team shares how custom type can create recognisability, ownability, and motion-native systems for modern brands.If you work in branding, typography, or motion, this one’s for you.🎥 Topics covered:• The power of custom type in branding & motion• Working with agencies vs. internal creative teams• Heinz & Mozilla case studies• Why “don’t borrow a voice — build one” matters• Using motion and variable fonts with intention• What makes Studio DRAMA’s process so collaborative• Type design for global markets & multilingual systems🔗 Studio DRAMA: https://studio-drama.com/🎧 Watch on YouTube: https://youtu.be/H4ZbZNe192400:00 – Intro: Studio DRAMA’s philosophy & branding background 03:05 – Why most brands don’t know they need custom type 04:28 – Educating agencies through type talks 06:06 – Working directly with clients vs. through agencies 09:25 – How Studio DRAMA makes type design collaborative 12:19 – Making typography accessible & strategic 15:53 – “Don’t borrow a voice. Build one.” 17:32 – Heinz case study: using type without a logo 21:26 – Designing fonts for motion, display, and pack 24:42 – Variable fonts & expressive brand systems 27:35 – Should brands break typographic rules in the age of AI?