How Subbin' Subs is About to Take Over Miami | EJ Martinez

Miami's sandwich scene has never been hotter — and Subbin' Subs is right at the center of it. EJ Martinez joins us to break down what makes Subbin' different, how the cheesesteak rivalry with Peppi's has been great for business, and why Miami is finally becoming a city that takes sandwiches seriously.He covers the best sellers, the menu philosophy, no fries policy, influencer strategy, community involvement, the Wagyu chopped cheese, and the big expansion news that Miami foodies need to hear. Plus his thoughts on rivalries, real foodie feedback, and his top 3 Miami restaurants.If you love sandwiches and Miami — this one is for you.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro1:03 ADIM Business Network2:03 About EJ2:17 Changing the Name3:15 Miami’s Sandwich Scene Boom4:41 From DJing to Owning Food Spots5:50 Midlife Crisis and Plans to Open a Bowling Alley7:55 Opening Subbin8:26 Coming Up with a Menu9:21 Expansion to Kendall10:24 Signature Subs11:27 Cheesteak War with Peppi’s13:35 Are Rivalries Good or Bad for Business?15:33 Cheesteaks for Sale in Miami Beach + Chopped Cheese Collab Sandwich16:46 Community Involvement18:10 Bestsellers18:36 Expansions Breaking News20:10 International Sandwiches Limited Offers20:52 Crazy Subs Ideas21:30 Not Serving Fries21:52 $100 Sub22:20 Challenges of Growing a Restaurant23:28 Moment He Realized He’s Onto Something25:15 Coming Up with the Logo26:36 Influencers28:01 Taking Advice from Real Foodies29:37 Getting People to Come Back30:57 Plan for the Next 5 Years32:44 Top 3 Restaurants37:41 Outro