How Subconscious Decision-Making Shapes Consumer Behavior - with Thomas Trautmann l EP11 Abeg Vex Podcast

In this episode of Abeg Vex Podcast, host Idongesit dives into the world of ethical persuasion with guest Thomas Trautmann, a business consultant specializing in increasing revenue through psychology-driven decision-making. Thomas explains the fundamentals of ethical persuasion, discussing how subconscious triggers and primal decision-making shape consumer choices. Listeners will gain valuable insights into the nuances of brand identity, the influence of color and visual cues, and the evolving role of AI in business. Whether you're looking to enhance your branding or re-evaluate your audience approach, this conversation offers practical strategies for all business owners.  #EthicalPersuasion #BrandingTips #AIInBusiness ➤ EPISODE LINKS:  https://www.happy-brains.com/ https://www.linkedin.com/in/thomastrautmann/ https://www.youtube.com/@happy-brains   ➤ CHAPTERS: 00:18 Introduction of Guest, Thomas Trautmann 00:33 Exploring Ethical Persuasion 01:01 Science of Decision-Making in Business 02:20 Targeting Business Niches and Clients 04:00 Influence of Visual Cues in Branding 07:22 Importance of Brand Colors in Attracting Audiences 10:02 Building Memorable Brand Identity 12:17 Starbucks’ “Third Place” Branding Concept 16:31 Adapting Business Models for Market Growth 34:45 Efficiency of AI in Modern Business 43:38 Ensuring Human Oversight in AI   ➤ CHECK OUT OUR CHANNEL HERE:https://www.youtube.com/@AbegVexPodcast   ➤ SUBSCRIBE HERE: https://www.youtube.com/@AbegVexPodcast/?sub_confirmation=1   ➤ DOWNLOAD EPISODE: https://open.spotify.com/show/4qiZMsvzl7adRa438zz6eThttps://podcasts.apple.com/us/podcast/abeg-vex-podcast/id1743291298   ➤ WEBSITE: https://abegvexpodcast.com   ➤ FOLLOW US ON: https://www.instagram.com/abegvexpodcast/ https://www.facebook.com/AbegVex https://www.tiktok.com/@abegvex   ➤ EXPLORE ABEG VEX PODCAST: https://www.youtube.com/playlist?list=PL6fJiVJiAd0oIA8zvfGcSob22O6uqcm3q   #abegvexpodcast