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Jan 27, 2025 20 min

How Substack Got Its First Customers

from The Edward Show Hosted by Edward Sturm

E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew. We cover its go-to-market, marketing strategy, intense attention to customer relationships and trust, product strengths, and product weaknesses. We look at what made it successful, both in terms of how it acquired users and customers, and also in terms of what the product actually does. A lot to learn here, you're going to love it. Source: https://read.first1000.co/p/-substack Get tons of qualified traffic with my SEO Program, Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Upcoming Interview 00:27 Startup Success Story: Substack 02:31 The Founders' Backgrounds 03:30 The Birth of Substack 08:15 Substack's Go-to-Market Strategy 14:21 Substack's Product Philosophy 16:29 Substack's Growth and Future Opportunities 20:07 Conclusion and Upcoming Content The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #privateequity

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How Substack Got Its First Customers

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