How Suffolk University Is Rethinking the Campus Visit Experience

In this episode of Filling Seats, Jonathan Clues talks with Amber Fitzgerald, Director of Enrollment Visitor Services at Suffolk University, about how the campus visit has evolved from a single on-campus moment into a much broader student journey.Amber shares how Suffolk thinks about the visit before, during, and after a student arrives on campus, and why digital engagement now plays such an important role in creating excitement, building trust, and helping students feel prepared.The conversation explores why online and in-person experiences should not be treated as separate strategies, how student stories can create emotional connection, and why data is most powerful when it helps institutions improve the experience students are already having.Jonathan and Amber also dig into the importance of short-form video, personalized follow-up, and making the campus experience feel visible long before a student ever steps foot on campus.In this episode, you’ll hear about: Why the campus visit is no longer just one moment on campus  How Suffolk uses digital resources before and after the visit  Why online and on-campus experiences need to feel connected  What “story first, data second” means in student engagement  Why current student voices are so powerful in visit programming  How video can help students feel prepared, excited, and connected  Why digital tools can deepen the in-person experience instead of replacing it  What enrollment visit teams can do to improve pre-visit and post-visit engagement Listen now and explore more resources at StudentBridge.🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest