How SuperCoffee Aims To Become The Best Selling Bottled Coffee

from Predicting The Turn w/ Dave Knox · host Dave Knox

SuperCoffee was born from Jordan DeCicco’s search for healthier bottled coffee to get through the days and nights as a student athlete. Together with his brothers Jim and Jake, the DeCicco’s decided the world needed an alternative to the sugar-filled Frappuccino. In advance of our panel at FounderMade Discovery At Home, I sat down with oldest brother and CEO Jim DeCicco to talk about this journey of launching a CPG and why the time is now for emerging brands.

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This episode was published on November 23, 2020.

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