How Superfoodio Drive Rate of Sale Once They’re Listed [NIRALI & JAG - SUPERFOODIO]

Send us Fan MailGetting listed is exciting. Staying listed is the hard bit.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Ja and Jag, founders of Superfoodio, about what really drives rate of sale once you’re on shelf.They share practical, founder-level tactics on:why availability is the first battle (and how brands get caught out)early retail mistakes you only learn the hard way (including a barcode issue that nearly got them pulled)what they do first in a new retailer to drive volumeactivations that actually shift units (not just look good online)building store colleagues into brand champions when you can’t be everywherehow packaging becomes your salesperson when you’re not in storewhy improving 1% at a time through data and feedback loops keeps momentum goingIf you’re a challenger brand trying to win once you’re in retail, this is gold.Link: www.makinmighty.comIf you found this useful, please share it with someone building a food or drink brand who’d get value from it.You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMightyAnd if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.Thanks for listening. See you next [email protected]