How Supply Chains Can Drive Brand Loyalty
from Supply Chain Radio Hosted by Supply Chain Radio
A recent survey by YouGov and GT Nexus found that a big majority of millennial shoppers turned on their favorite brands this year. More surprisingly, the research also suggests that supply chain, logistics, and operations can be the key drivers for the brand loyalty of this difficult to please age group. In this podcast, Boris Felgendreher and Greg Kefer discuss what supply chain executives can learn from this research.
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Frequently asked questions
How long is this episode of Supply Chain Radio?
This episode is 11 minutes long.
When was this Supply Chain Radio episode published?
This episode was published on December 22, 2016.
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