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EPISODE · Dec 22, 2016 · 11 MIN

How Supply Chains Can Drive Brand Loyalty

from Supply Chain Radio · host Supply Chain Radio

A recent survey by YouGov and GT Nexus found that a big majority of millennial shoppers turned on their favorite brands this year. More surprisingly, the research also suggests that supply chain, logistics, and operations can be the key drivers for the brand loyalty of this difficult to please age group. In this podcast, Boris Felgendreher and Greg Kefer discuss what supply chain executives can learn from this research.

Episode metadata supplied by the publisher feed · Published Dec 22, 2016

What this episode covers

A recent survey by YouGov and GT Nexus found that a big majority of millennial shoppers turned on their favorite brands this year. More surprisingly, the research also suggests that supply chain, logistics, and operations can be the key drivers for the brand loyalty of this difficult to please age group. In this podcast, Boris Felgendreher and Greg Kefer discuss what supply chain executives can learn from this research.

PodParley-generated summary based on available episode metadata and transcript content.

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Frequently Asked Questions

How long is this episode of Supply Chain Radio?

This episode is 11 minutes long.

When was this Supply Chain Radio episode published?

This episode was published on December 22, 2016.

What is this episode about?

A recent survey by YouGov and GT Nexus found that a big majority of millennial shoppers turned on their favorite brands this year. More surprisingly, the research also suggests that supply chain, logistics, and operations can be the key drivers for...

Can I download this Supply Chain Radio episode?

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