How swing voters could impact the prevalence of negative political advertising

from 3AW Mornings with Tom Elliott · host 3AW

Long-time political strategist and marketing expert Toby Ralph joined Tom Elliott to talk about the intricacies of swing voters and the impact they could have on the upcoming Victorian state election.  See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 11, 2026

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How swing voters could impact the prevalence of negative political advertising

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