EPISODE · Mar 15, 2022 · 35 MIN
How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community
from Shopify Masters · host Shuang Esther Shan, Shopify
You will learn from the siblings duo who build Tajinebanae: How to create content that empowers and unite a communityThe first roles to outsources as you scale a businessWhat it takes to build a social impact component into a businessFor more on Tajinebanane and show notes: https://www.shopify.com/blog-tajinebanane-community-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach that led to 3X sales in their first year. Marvine also shares how Tajinebanane plans to incorporate a social impact mandate in its operations.
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How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community
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