How Tanya Naydukh Helps Women Take Control of Their Finances

In this episode of Founders Future, with host Olivia Sammons, we’re joined by Tanya Naydukh, founder of The Finance Goddess. Tanya shares how her journey into personal finance began through curiosity and self-education, after realizing she was never taught how to manage money in school or university. She reflects on discovering investing later in life, balancing a corporate career while building her business, and how teaching financial literacy to women first inside her workplace became the unexpected launchpad for The Finance Goddess.Tanya explains how she now supports primarily women through a holistic coaching approach that blends practical financial education with mindset and money-story work. The conversation explores breaking down fear, shame, and limiting beliefs around money, closing the knowledge gap many women experience, and making investing simple and approachable. Tanya also discusses organic growth through trust and visibility, the challenges of pricing and burnout, her plans to expand into group coaching, and why valuing both the work and the client experience is essential for sustainable impact.