How Taxi Studio Use Motion to Build Cultural Brand Worlds | Months in Motion

How do you design a brand that moves with culture?In this episode of Months in Motion, Jimmy Gordon sits down with Stu Tallis, Creative Director at Taxi Studio, to unpack the motion strategy behind FlowFest - the world’s biggest reggaeton festival - and how motion design brings brands to life emotionally, rhythmically, and globally.Stu shares behind-the-scenes insights from work on Coca-Cola, YOLOH insurance, and his thoughts on what today’s brands are getting wrong about visual identity systems.🎥 Topics Covered:• FlowFest & reggaeton: building brands with rhythm• How motion shifts brand perception across cultures• Using characters & motion to demystify complexities in insurance (YOLOH)• What designers can learn from music, dance & street culture• Studio culture & their new Bristol home🔗 Explore Taxi Studio: https://taxistudio.co.uk00:00 – Intro: Motion, culture, and crafting identities that move 03:42 – FlowFest: Designing a motion-first identity for 200K+ reggaeton fans 07:10 – From masculinity to vibrancy: how reggaeton’s evolution shaped the brand 09:48 – Motion principles: rhythm, music, and expressive story systems 13:55 – YOLOH insurance: using a hand-animated mascot to simplify complex UX 18:02 – Why playful motion builds trust in stressful categories (like finance) 20:30 – What brands get wrong about motion in global markets 24:20 – Working with creative energy, not against it 27:40 – Letting motion lead: how Taxi builds brands from behaviour up 30:52 – Final thoughts: future culture, optimism, and play#branding #motiondesign #culturalbranding #monthsInMotion #taxistudio #visualidentity #flowfest #brandstrategy #motiongraphics