How Taylor Swift Really Became a Superstar, NASA Engineer Explains Her Success

Taylor Swift’s unprecedented rise to superstardom, which didn’t follow any existing blueprint, is now the subject of a new book that aims to turn her career into a teachable roadmap. Sinéad O’Sullivan, a former NASA engineer with an MBA from Harvard Business School, has written Good Ideas and Power Moves: Ten Lessons for Success From Taylor Swift. The book, set to be released on September 9 by Penguin Random House, analyzes the strategic decisions that have shaped Swift’s career. Learn more about your ad choices. Visit megaphone.fm/adchoices