How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

In 2019, the brand went through TBWA’s Chiat Day’s “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand’s platform. This is the strategy story.

Episode metadata supplied by the publisher feed · Published May 11, 2022

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How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

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