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How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand episode artwork

EPISODE · May 11, 2022 · 33 MIN

How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

from On Strategy Showcase · host Fergus

In 2019, the brand went through TBWA’s Chiat Day’s “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand’s platform. This is the strategy story. 

What this episode covers

In 2019, the brand went through TBWA’s Chiat Day’s “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand’s platform. This is the strategy story.

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How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 33 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 11, 2022.

What is this episode about?

In 2019, the brand went through TBWA’s Chiat Day’s “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand’s platform. This is the strategy story. 

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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